Sales and Business Development Sales Development Representative (SDR)
SBD.GEN.S1
SDRs handle top-of-funnel sales activities, acting as a bridge between marketing and sales.
SDRs handle top-of-funnel sales activities, acting as a bridge between marketing and sales.
The story of this role
Who does this work
A motivated sales professional seeking to drive revenue growth and build lasting client relationships.
The problem this role solves
- The external problem: Difficulty in meeting sales targets due to a lack of effective strategies and resources.
- The internal problem: Frustration and self-doubt arising from inconsistent performance and pressure to succeed.
- Why it matters: The belief that sales should not just be about numbers, but about creating genuine value for customers.
The plan
- 1. Identify and understand the target market and customer needs.
- 2. Develop compelling sales strategies and outreach methods tailored to the audience.
- 3. Cultivate strong interpersonal skills through active listening and persuasive communication.
- 4. Utilize technology and CRM systems to track progress and streamline processes.
- 5. Continuously seek feedback and adapt strategies to improve performance and customer satisfaction.
What's at stake
Struggling to meet sales goals, resulting in missed commissions and uncertainty about career stability. Experiencing high turnover in clientele due to a lack of customer engagement and follow-up.
Success looks like
Consistently exceeding sales quotas and driving revenue growth for the company. Building long-term relationships with clients, leading to repeat business and referrals.
Summary
SDRs handle top-of-funnel sales activities, acting as a bridge between marketing and sales.
Level — S1 — Support Associate
Entry support: executes routine, well-defined tasks under close supervision.
- Scope
- A single task type or queue
- Autonomy
- Close supervision; follows defined procedures
- Complexity
- Routine, well-defined requests
- Impact
- Individual transactions
- Decision rights
- Acts within scripts; escalates exceptions
- Leadership
- None
- Typical experience
- 0–1 yrs
Core outputs
No core outputs recorded yet.
Adjacent roles
Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →
Componentsshow ▾
Responsibilities8
- High-volume outreachcommonlevel
- Prospecting & researchcommonlevel
- Lead qualificationcommonlevel
- Lead nurturingcommonlevel
- Scheduling sales meetingscommonlevel
- Maintain CRM data accuracycommonlevel
- Collaborate with marketing for lead generationcommonlevel
- Identify potential sales opportunitiescommonlevel
Tasks3
- Conduct high-volume outreachcommonlevel
- Qualify leads for sales opportunitiescommonlevel
- Schedule meetings with potential clientscommonlevel
Skills8
- Lead generationcommonlevel
- CRM software usagecommonlevel
- Communicationcommonlevel
- Research skillscommonlevel
- Organizational skillscommonlevel
- Basic sales techniquescommonlevel
- Data entrycommonlevel
- Customer engagementcommonlevel
Knowledge8
- Sales processescommonlevel
- CRM systemscommonlevel
- Market researchcommonlevel
- Lead qualification strategiescommonlevel
- Basic sales methodologiescommonlevel
- Industry knowledgecommonlevel
- Customer needs analysiscommonlevel
- Sales cycle stagescommonlevel
competency8
- Strong communication skillscommonlevel
- Persistencecommonlevel
- Ability to learn sales toolscommonlevel
- CRM Proficiencycommonlevel
- Time managementcommonlevel
- Adaptabilitycommonlevel
- Team collaborationcommonlevel
- Problem-solvingcommonlevel
qualification3
- Bachelor’s degree (often preferred but not always required)commonlevel
- Proficiency in CRM platformscommonlevel
- Familiarity with the company’s industrycommonlevel
Title aliasesshow ▾
| Alias | Type | Confidence | Approved |
|---|---|---|---|
| Sales and Business Development Associate | common | medium0.60 | — |
| Junior Sales and Business Development | common | medium0.58 | — |
| Sales and Business Developer Associate | common | medium0.60 | — |
| Junior Sales and Business Developer | common | medium0.58 | — |
| Sales and Business Development Sales Development Representative (SDR) | common | medium0.60 | — |
| Entry-Level Sales | common | medium0.50 | — |
Classification mappingsshow ▾
O*NET / SOC
- code=41-0000title=Sales & Related Occupationssource=inferred_from_superfunctionreviewStatus=needs_review