← Canon taxonomy
M2
SBD.GEN.M2
Sales and Business Development Sales Manager
Sales and Business Development

Sales and Business Development Sales Manager

SBD.GEN.M2

M2M2 — Manager IImedium0.70draftglobalv1

A Sales Manager oversees a team of sales reps and is accountable for the team’s overall performance.

Level
M2 · M2 — Manager II · 5–8 yrs
Function · Focus
Sales and Business Development · General
Market pay (median)
Pay basis
model pending

A Sales Manager oversees a team of sales reps and is accountable for the team’s overall performance.

The story of this role

Who does this work

A motivated sales professional seeking to drive revenue growth and build lasting client relationships.

The problem this role solves

  • The external problem: Difficulty in meeting sales targets due to a lack of effective strategies and resources.
  • The internal problem: Frustration and self-doubt arising from inconsistent performance and pressure to succeed.
  • Why it matters: The belief that sales should not just be about numbers, but about creating genuine value for customers.

The plan

  1. 1. Identify and understand the target market and customer needs.
  2. 2. Develop compelling sales strategies and outreach methods tailored to the audience.
  3. 3. Cultivate strong interpersonal skills through active listening and persuasive communication.
  4. 4. Utilize technology and CRM systems to track progress and streamline processes.
  5. 5. Continuously seek feedback and adapt strategies to improve performance and customer satisfaction.

What's at stake

Struggling to meet sales goals, resulting in missed commissions and uncertainty about career stability. Experiencing high turnover in clientele due to a lack of customer engagement and follow-up.

Success looks like

Consistently exceeding sales quotas and driving revenue growth for the company. Building long-term relationships with clients, leading to repeat business and referrals.

Summary

A Sales Manager oversees a team of sales reps and is accountable for the team’s overall performance.

Level — M2 — Manager II

Manages an established team or sub-function; owns planning and performance for the group.

Scope
An established team or sub-function
Autonomy
Owns planning for the group
Complexity
Cross-project coordination and priorities
Impact
Group delivery and development
Decision rights
Owns staffing, priorities, performance for the group
Leadership
Manages a team; sometimes manages leads
Typical experience
5–8 yrs

Core outputs

No core outputs recorded yet.

Adjacent roles

Nearest roles by structural coordinates (level + taxonomy). Distance 0 → 1; each carries its 3-state match band. How coordinates work → · Compare side-by-side →

Componentsshow ▾

Responsibilities8

  • Team Leadership & Coachingcommonlevel
  • Performance Managementcommonlevel
  • Strategic Planningcommonlevel
  • Process & Pipeline Oversightcommonlevel
  • Cross-Department Collaborationcommonlevel
  • Develop sales strategiescommonlevel
  • Monitor sales metricscommonlevel
  • Conduct regular team meetingscommonlevel

Tasks3

  • Lead and coach sales teamcommonlevel
  • Manage team performancecommonlevel
  • Develop strategic sales planscommonlevel

Skills8

  • Leadershipcommonlevel
  • Coachingcommonlevel
  • Strategic planningcommonlevel
  • Performance managementcommonlevel
  • Cross-functional teamworkcommonlevel
  • Analytical thinkingcommonlevel
  • Problem-solvingcommonlevel
  • Communicationcommonlevel

Knowledge8

  • Sales managementcommonlevel
  • Strategic planningcommonlevel
  • Performance metricscommonlevel
  • Team leadershipcommonlevel
  • Cross-department collaborationcommonlevel
  • Sales forecastingcommonlevel
  • Market dynamicscommonlevel
  • Industry best practicescommonlevel

competency8

  • Leadershipcommonlevel
  • Coachingcommonlevel
  • Strategic planningcommonlevel
  • Performance managementcommonlevel
  • Cross-functional collaborationcommonlevel
  • Analytical skillscommonlevel
  • Problem-solvingcommonlevel
  • Communicationcommonlevel

qualification4

  • Experience in sales managementcommonlevel
  • Strong leadership skillscommonlevel
  • Experience with sales forecastingcommonlevel
  • Ability to manage cross-functional teamscommonlevel
Title aliasesshow ▾
AliasTypeConfidenceApproved
Manager, Sales and Business Developmentcommonmedium0.66
Sales and Business Development Managercommonmedium0.60
Manager, Sales and Business Developercommonmedium0.66
Sales and Business Developer Managercommonmedium0.60
Sales and Business Development Sales Managercommonmedium0.60
Team Lead/Managercommonmedium0.50
Classification mappingsshow ▾

O*NET / SOC

  • code=41-0000title=Sales & Related Occupationssource=inferred_from_superfunctionreviewStatus=needs_review