M5
jf_optical::M5
Director of Optical Services

Director of Optical Services

retail_hospitalityOptical · M5 — M5 — Senior Director · Management

Senior leader who directs optical operations, clinical standards, and eyewear services across multiple locations or a large practice.

Median pay · United States · annual

$188,371 USD

+120% vs M1 on this ladder

Typical range ()

$138,370$256,439

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Key statistics

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5 of 8

Track

Management

41-0000

retail_hospitality

Coordinates

3 / 4 spaces

pay@2 · 2026-07

What this role is

Senior leader who directs optical operations, clinical standards, and eyewear services across multiple locations or a large practice. At the Senior Director (M5) level, the role owns multiple functions or a large department, org-level trade-offs and investment, and drives multi-function results. Leads directors and managers.

What this level does

  • Direct optical operations across an entire market or region through subordinate optical managers, owning the regional optical P&L and strategy to hit it
  • Define the region's operating methods, service model, and dispensing/quality standards, scaling proven practices from store to region
  • Lead second-level management — developing store and cluster managers and shaping the regional talent and succession plan
  • Prioritize and sequence capital projects, technology rollouts, and new-format optical service offerings across the region
  • Represent optical operations to executives and major partners, influencing division-level decisions on optical strategy
Knowledge applied
Defines methods and operating models for optical across a market/region, applying knowledge to complex org-wide operational issues.
Complexity & problem solving
Resolves complex regional issues — service model, standards, capital sequencing — and defines the methods used to solve them.
Collaboration & interaction
Influences executives and major partners; leads through subordinate department/store managers.
Typical experience
10–12+ years including second-level management and optical strategy work.

Skills at this level

Optical retail P&L management
Owns the target and the strategy to hit it for an optical unit or portfolio, driving profitable store sales and managing the operational and financial machinery behind them.
Optical measurement and dispensing oversight
Ensures correct measurement of ophthalmic lenses, neutralization and verification of prescriptions via auto and manual lensometry, and proper fit, alignment, and adjustment of dispensed eyewear.
Lens and frame product knowledge
Maintains current knowledge of retail optical, lens technology, coatings, and diverse optical products to guide recommendations matched to occupational use, sports, and tints.
Lab work-order accuracy
Governs creation and verification of work orders for ophthalmic laboratory technicians, ensuring lens type, product number, coatings, and measurements are precisely recorded.
Optical inventory and demand planning
Manages retail optical inventory — ordering frames, lenses and supplies, running inventory checks, and predicting demand from sales data and market trends.
Optical team leadership and development
Leads, trains, and mentors optical staff and junior optical managers, building talent pipelines and readiness for ABO certification.
Customer service and dispensing communication
Explains frame and lens options clearly, instructs customers on adapting to and caring for eyewear, and resolves optical service issues at and beyond the counter.
Multi-site optical operations
Scales operating standards, service offerings, and process foresight from a single store to a cluster, region, or portfolio of optical locations.
Optical service and technology rollout
Introduces new optical technologies and service offerings and oversees complex projects such as store renovations and lensometry/system upgrades.
Dispensing decision-making
Decides which lens materials, designs, and adjustments best suit each customer's prescription, preferences, and lifestyle within optical dispensing standards.

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As of · 2026-07-30

Edition · canon-v2@2.1.0-complete

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