VP, Demand Planning
manufacturing › Demand / Forecast Planning · E1 — E1 — Director (Executive) · Executive
Executive leader who owns the enterprise demand forecasting strategy and process that drives inventory and supply planning decisions.
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What this role is
Executive leader who owns the enterprise demand forecasting strategy and process that drives inventory and supply planning decisions. At the Director (Executive) (E1) level, the role owns a significant function with strategic authority, strategic and cross-functional, and drives function-wide enterprise impact. Executive leadership of a function.
What this level does
- Lead the complete demand planning function through Directors and managers, owning forecast accuracy and the health of forecast models across all customers and product categories in the sub-function's scope
- Set the standard for the monthly IBP Demand Review process, ensuring every assigned scope produces a time-phased, assumption-based consensus demand plan with a clear action log
- Direct the integration of statistical baselines with sales, marketing, finance, and syndicated consumer (e.g. Nielsen) intelligence into the operational SKU-level forecast handed to Supply, Production, and Deployment
- Govern new-item launch demand inputs from ideation through commercialization and post-launch stabilization, and the evaluation of promotional lift assumptions, across the function
- Interface with peer supply chain and commercial executives to resolve forecast-driven inventory and capacity conflicts before they reach the network
- Knowledge applied
- Deep functional mastery of statistical forecasting, IBP demand review, and forecast-model construction across all product/customer scope; detailed knowledge of how the demand signal feeds supply, production, and deployment.
- Complexity & problem solving
- Sets functional strategy for forecast accuracy and consensus process; resolves conflicts between statistical baselines and commercial assumptions with serious functional/business consequences for inventory and service.
- Collaboration & interaction
- Interfaces with peer supply chain executives, Sales/Marketing/Finance leaders, and major customers as the integration point for the consensus demand plan.
- Typical experience
- 12–15+ years in demand/supply chain planning including management of planning teams.
Skills at this level
- Statistical Demand Forecasting
- — Uses historical sales data, statistical models, and predictive analytics to forecast future product demand across multiple aggregation levels and time horizons, producing the baseline that informs production and distribution decisions.
- Integrated Business Planning (IBP) Demand Review
- — Leads the monthly, assumption-based demand review that reconciles statistical baselines with commercial input into a time-phased consensus demand plan, driving a clear action log and enterprise-level decisions.
- Consensus Demand Planning
- — Runs the demand dialogue with Sales, Marketing, and Finance to resolve competing views into a single agreed forecast, serving as the integration point between the planning and commercial organizations.
- Forecast Accuracy Governance
- — Sets and monitors forecast-accuracy and bias targets across products and regions, diagnoses systemic error sources, and drives the process and model improvements that raise signal reliability.
- New-Product & Promotional Demand Modeling
- — Owns demand assumptions for new item launches from ideation through post-launch stabilization and evaluates promotional plans to establish future lift assumptions in the forecast.
- Demand-to-Supply Signal Translation
- — Works with Supply, Production, and Deployment planning to convert the consensus/financial forecast into an executable SKU-level operational plan for the network, reconciling demand against capacity and inventory.
- Syndicated Consumer Data Integration
- — Incorporates market and syndicated consumer data (e.g. Nielsen) and point-of-sale signals into forecast models to sharpen demand estimates and detect market shifts.
- Demand Planning Platform Strategy
- — Defines the selection, configuration, and investment case for demand planning systems (SAP APO Demand Planning, i2 Rhythm, Forecast Pro, IBM Analytics Planning) to support the enterprise forecasting operating model.
- Long-Range Demand Strategy
- — Develops multi-year demand outlooks that anchor capacity, sourcing, and network decisions, and links the demand signal to the corporate operating and financial plan.
- Executive Stakeholder Negotiation
- — Negotiates contested demand assumptions and consensus outcomes with top Sales, Marketing, and Finance leaders where decisions carry working-capital and revenue consequences.
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As of · 2026-07-30
Edition · canon-v2@2.1.0-complete
Source · canon-v2 cell + salary-benchmark (model)
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