Sales Support · General

Summary

Lead large or strategic accounts, possibly team with multiple AEs. Create comprehensive territory strategies.

This level — P4 P4 — Senior Professional

Seasoned professional; handles complex tasks, may lead small teams or projects

Who does this work

The Sales Support Specialist, a dedicated advocate for the sales team, who wants to equip their colleagues with the knowledge and tools necessary to succeed in a competitive STEM environment.

The problem this role solves

Sales teams struggle with technical product knowledge and require efficient training to effectively communicate value to clients. The worker feels overwhelmed by the fast-paced demands of the sales process and anxious about not being able to provide adequate support. Every salesperson should have access to the comprehensive product knowledge needed to engage clients confidently and flawlessly.

The transformation

Sales personnel feel empowered to engage customers with confidence and clarity about the product offerings. The sales force achieves higher conversion rates due to effective communication and a better understanding of the products being sold.

What's at risk

Sales teams remain unsure about product specifications, leading to missed sales opportunities. The lack of effective training and support results in lower morale and increased turnover within the sales team.

How the role wins

• 1. Conduct a thorough assessment of the sales team’s knowledge gaps regarding products.
• 2. Develop tailored training programs that leverage effective speaking and active listening techniques.
• 3. Collaborate closely with the sales force to create persuasive presentations and product demonstrations.
• 4. Implement ongoing support through regular check-ins and resource management.
• 5. Collect feedback to continuously improve training initiatives and support mechanisms.