JobFrame · MARKET1.MARKETIN58FE.M4
Marketing Strategy & Management · Marketing Generalist / Management
M4 · M4 — Director · Individual contributor
Median pay · United States
$178,041
$139,866 – $226,634 · USD · annual
Level position
M4 · 4 of 5 in track
Median pay
$178,041
$139,866–$226,634
Level
M4
M4 · 4 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
The Marketing Generalist / Management focus leads the people, budgets, and operational execution of the marketing function — campaign delivery, channel management, performance reporting, and team supervision. Distinct from specialist individual-contributor focuses (e.g., content, social, performance/paid media, brand design), this focus is accountable for managing marketers, owning marketing budgets, and translating business goals into coordinated campaign execution across teams. At the highest envelope level (M5) the role sets function-wide direction and org design, but executive-tier accountability (CEO reporting, board engagement, hiring and leading directors, full CMO ownership of brand/demand/revenue) sits above this band in the Executive (VP+) track.
This level — M4 M4 — Director
Leads a function or department; owns strategy, budget, and outcomes for the area.
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