JobFrame · MARKET1.BRANDMAN930F.M5
Marketing Strategy & Management · Brand Management
M5 · M5 — Senior Director
Median pay · United States
$199,999
$157,116 – $254,585 · USD · annual
Median pay
$199,999
$157,116–$254,585
Level
M5
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Brand Management focuses on designing, building, and protecting brand equity—defining brand positioning and strategy from consumer insights, managing brand portfolios for long-term sales/profit, directing creative execution across channels, and operating the brand with P&L accountability. Distinct from sibling focuses such as Product Marketing (go-to-market and product positioning), Digital/Performance Marketing (channel execution and conversion), and Marketing Communications/PR (corporate messaging and media relations), this focus owns the brand's strategic equity and portfolio health.
This level — M5 M5 — Senior Director
Leads multiple functions or a large department; drives multi-year strategy.
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Compensation
Observed BLS OEWS market pay for every occupation, dated and sourced — the universal job → pay join key.
$258 · $79/mo · $790/yr
Modeled market pay (base + bonus/TCC/equity/TDC) from the combined survey-blend equation, for this Job × Level grid.
$490 · $149/mo · $1,490/yr
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$490
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$990
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