JobFrame · MARKET1.BRANDMAN930F.M2
Marketing Strategy & Management · Brand Management
M2 · M2 — Manager II
Median pay · United States
$117,274
$92,129 – $149,282 · USD · annual
Median pay
$117,274
$92,129–$149,282
Level
M2
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Brand Management focuses on designing, building, and protecting brand equity—defining brand positioning and strategy from consumer insights, managing brand portfolios for long-term sales/profit, directing creative execution across channels, and operating the brand with P&L accountability. Distinct from sibling focuses such as Product Marketing (go-to-market and product positioning), Digital/Performance Marketing (channel execution and conversion), and Marketing Communications/PR (corporate messaging and media relations), this focus owns the brand's strategic equity and portfolio health.
This level — M2 M2 — Manager II
Manages an established team or sub-function; owns planning and performance for the group.
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Guides
The book corpus that grounds this profile, read live from the corpus-library catalog-of-record.
Free
A guided career narrative for this exact profile — pilot clusters first.
Assessments
Compensation
Observed BLS OEWS market pay for every occupation, dated and sourced — the universal job → pay join key.
$258 · $79/mo · $790/yr
Modeled market pay (base + bonus/TCC/equity/TDC) from the combined survey-blend equation, for this Job × Level grid.
$490 · $149/mo · $1,490/yr
Market-anchored grade ladders (wide / standard / tight range designs) built on our modeled market midpoints.
$490
Run a compa-ratio drift audit over your onboarded workforce dataset, priced against the pay model.
$990
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