Marketing Roles · General

Summary

Focus on strategy, analysis, and oversight of the marketing tech ecosystem.

This level — M1 M1 — Manager (Team Lead)

Front-line people manager of a single team; owns delivery, coaching, and execution.

Who does this work

Marketing professionals who want to excel in their careers by mastering a broad MarTech stack for automation, analytics, and audience engagement.

The problem this role solves

Overwhelming variety of marketing technologies and tools available, making it difficult to choose the right ones. Feeling uncertain and stressed about keeping up with the latest trends in marketing technology and analytics. Every marketer deserves to connect with their audience meaningfully and effectively, leveraging available technologies.

The transformation

Mastery of the MarTech stack leading to streamlined marketing processes. Enhanced audience engagement and higher conversion rates from campaigns.

What's at risk

Ineffective use of marketing technologies resulting in wasted resources. Inability to engage audiences, leading to declining customer interest and loyalty.

How the role wins

• 1. Assess current marketing tools and identify gaps in technology usage.
• 2. Develop a training plan focused on reading comprehension and critical thinking related to marketing technology.
• 3. Engage in active listening sessions with peers to share insights about effective audience engagement.
• 4. Test new marketing tools in small campaigns to evaluate their effectiveness.
• 5. Continuously analyze results to refine strategies and improve audience interaction.