JobFrame · DEMAND.GROWTHMA6F31.M4
Demand Generation & Growth Marketing · Growth Marketing
M4 · M4 — Director · Individual contributor
Median pay · United States
$178,041
$139,866 – $226,634 · USD · annual
Level position
M4 · 4 of 5 in track
Median pay
$178,041
$139,866–$226,634
Level
M4
M4 · 4 of 5 in track
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Growth Marketing (Management track) — leads teams that own the full growth funnel (acquisition, activation, retention, referral) through systematic experimentation, paid/organic channel management, and lifecycle optimization. Distinct from pure Demand Gen (top-of-funnel pipeline) and Performance Media (channel buying) by its end-to-end funnel ownership, CRO/experimentation rigor, and accountability for CAC/LTV economics across the customer lifecycle.
This level — M4 M4 — Director
Leads a function or department; owns strategy, budget, and outcomes for the area.
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Guides
The book corpus that grounds this profile, read live from the corpus-library catalog-of-record.
Free
A guided career narrative for this exact profile — pilot clusters first.
Assessments
Compensation
Observed BLS OEWS market pay for every occupation, dated and sourced — the universal job → pay join key.
$258 · $79/mo · $790/yr
Modeled market pay (base + bonus/TCC/equity/TDC) from the combined survey-blend equation, for this Job × Level grid.
$490 · $149/mo · $1,490/yr
Market-anchored grade ladders (wide / standard / tight range designs) built on our modeled market midpoints.
$490
Run a compa-ratio drift audit over your onboarded workforce dataset, priced against the pay model.
$990
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