Creative Services / Marketing Communications · General

Summary

Lead video production strategy; innovate with new formats and technology.

This level — P5 P5 — Expert Professional

Expert in field; key problem solver and project leader, authority in multiple areas

Who does this work

A skilled video producer and content creator in the Creative Services / Marketing Communications job family, who wants to craft compelling and engaging video content that effectively communicates STEM-related information to diverse audiences.

The problem this role solves

Lack of clear and impactful video content for marketing and communications that resonates with target audiences. Frustration over not being able to convey complex STEM concepts in an easily digestible manner, leading to missed opportunities for engagement. Belief that effective communication in STEM fields is essential for fostering understanding and inspiring future generations.

The transformation

Achieve higher engagement rates and positive feedback from viewers on video content. Contribute to the overall marketing strategy that leads to increased brand awareness and interest in STEM fields.

What's at risk

Fail to create content that effectively communicates important STEM concepts, leading to misinterpretations. Lose credibility and audience trust due to poorly produced or unclear video content.

How the role wins

• Conduct thorough research to understand the target audience and their needs.
• Collaborate with subject matter experts to gather accurate and relevant information.
• Brainstorm and storyboard video concepts that effectively illustrate key messages.
• Produce and edit high-quality video content that aligns with branding and communication strategies.
• Distribute the final video content through appropriate marketing channels to maximize reach and impact.