← Product Designer (UI/UX Designer) — P2

Goal templates — Product Designer (UI/UX Designer) — P2

Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) · P2 — Developing Professional

These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.

SMART goals

One row per canon core output / responsibility this level owns.

JFM responsibility (P2)

Operates with more autonomy and owns fuller product flows of average to higher complexity.

Specific
Deliver: "Operates with more autonomy and owns fuller product flows of average to higher complexity."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
Relevant
Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.

Specific
Deliver: "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
Relevant
Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).

Specific
Deliver: "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
Relevant
Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Articulates design decisions and the rationale behind them to the product team.

Specific
Deliver: "Articulates design decisions and the rationale behind them to the product team."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
Relevant
Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Makes important design calls without much guidance within defined product procedures.

Specific
Deliver: "Makes important design calls without much guidance within defined product procedures."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
Relevant
Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩
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1. Operates with more autonomy and owns fuller product flows of average to higher complexity.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Operates with more autonomy and owns fuller product flows of average to higher complexity."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
   Relevant:    Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

2. Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
   Relevant:    Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

3. Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
   Relevant:    Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

4. Articulates design decisions and the rationale behind them to the product team.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Articulates design decisions and the rationale behind them to the product team."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
   Relevant:    Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

5. Makes important design calls without much guidance within defined product procedures.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Makes important design calls without much guidance within defined product procedures."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance."
   Relevant:    Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

OKRs

Objectives from this level's core outputs; key results only where a real dimension or capability backs them.

JFM responsibility (P2)

Operates with more autonomy and owns fuller product flows of average to higher complexity.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Operates with more autonomy and owns fuller product flows of average to higher complexity."
  • Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."
  • Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."
  • Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Articulates design decisions and the rationale behind them to the product team.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Articulates design decisions and the rationale behind them to the product team."
  • Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Makes important design calls without much guidance within defined product procedures.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Makes important design calls without much guidance within defined product procedures."
  • Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩
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Objective 1: Operates with more autonomy and owns fuller product flows of average to higher complexity.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Operates with more autonomy and owns fuller product flows of average to higher complexity."
  KR2. Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

Objective 2: Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."
  KR2. Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

Objective 3: Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."
  KR2. Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

Objective 4: Articulates design decisions and the rationale behind them to the product team.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Articulates design decisions and the rationale behind them to the product team."
  KR2. Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

Objective 5: Makes important design calls without much guidance within defined product procedures.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Makes important design calls without much guidance within defined product procedures."
  KR2. Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩

MBO areas

Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.

AreaStandardTargetDue
Operates with more autonomy and owns fuller product flows of average to higher complexity.Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."⟨target⟩⟨date⟩
Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."⟨target⟩⟨date⟩
Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."⟨target⟩⟨date⟩
Articulates design decisions and the rationale behind them to the product team.Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."⟨target⟩⟨date⟩
Makes important design calls without much guidance within defined product procedures.Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."⟨target⟩⟨date⟩
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1. Area: Operates with more autonomy and owns fuller product flows of average to higher complexity.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."
   Target:   ⟨target⟩   Due: ⟨date⟩

2. Area: Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."
   Target:   ⟨target⟩   Due: ⟨date⟩

3. Area: Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."
   Target:   ⟨target⟩   Due: ⟨date⟩

4. Area: Articulates design decisions and the rationale behind them to the product team.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."
   Target:   ⟨target⟩   Due: ⟨date⟩

5. Area: Makes important design calls without much guidance within defined product procedures.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity."
   Target:   ⟨target⟩   Due: ⟨date⟩

Scorecard

Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.

Internal process

  • "Operates with more autonomy and owns fuller product flows of average to higher complexity."→ ⟨target⟩ by ⟨date⟩
  • "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."→ ⟨target⟩ by ⟨date⟩
  • "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."→ ⟨target⟩ by ⟨date⟩
  • "Articulates design decisions and the rationale behind them to the product team."→ ⟨target⟩ by ⟨date⟩
  • "Makes important design calls without much guidance within defined product procedures."→ ⟨target⟩ by ⟨date⟩

Role calibration

  • Meets the scope bar: "Defined deliverables / small features"→ ⟨target⟩ by ⟨date⟩
  • Meets the autonomy bar: "General supervision; reviewed at milestones"→ ⟨target⟩ by ⟨date⟩
  • Meets the complexity bar: "Some non-routine problems; applies established patterns"→ ⟨target⟩ by ⟨date⟩
  • Meets the impact bar: "Own and immediate-team deliverables"→ ⟨target⟩ by ⟨date⟩
  • Meets the decision rights bar: "Routine technical choices within guidance"→ ⟨target⟩ by ⟨date⟩
  • Meets the leadership bar: "May guide interns"→ ⟨target⟩ by ⟨date⟩
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Internal process
  - "Operates with more autonomy and owns fuller product flows of average to higher complexity."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop)."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Articulates design decisions and the rationale behind them to the product team."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Makes important design calls without much guidance within defined product procedures."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]

Role calibration
  - Meets the scope bar: "Defined deliverables / small features"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Scope)]
  - Meets the autonomy bar: "General supervision; reviewed at milestones"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Autonomy)]
  - Meets the complexity bar: "Some non-routine problems; applies established patterns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Complexity)]
  - Meets the impact bar: "Own and immediate-team deliverables"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Impact)]
  - Meets the decision rights bar: "Routine technical choices within guidance"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Decision rights)]
  - Meets the leadership bar: "May guide interns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Leadership)]