Goal templates — Product Designer (UI/UX Designer) — P1
Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) · P1 — Entry-Level Professional
These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.
SMART goals
One row per canon core output / responsibility this level owns.
JFM responsibility (P1)
Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers.
- Specific
- Deliver: "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow."
- Relevant
- Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P1)
Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow.
- Specific
- Deliver: "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow."
- Relevant
- Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P1)
Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points.
- Specific
- Deliver: "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow."
- Relevant
- Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P1)
Refines visual design skills by asking questions of senior designers and applying their feedback.
- Specific
- Deliver: "Refines visual design skills by asking questions of senior designers and applying their feedback."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow."
- Relevant
- Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P1)
Reports back on assigned tasks and progress to the designers guiding the work.
- Specific
- Deliver: "Reports back on assigned tasks and progress to the designers guiding the work."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow."
- Relevant
- Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional.
- Time-bound
- ⟨date⟩
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1. Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers. [source: JFM responsibility (P1)] Specific: Deliver: "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow." Relevant: Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional. Time-bound: ⟨date⟩ 2. Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow. [source: JFM responsibility (P1)] Specific: Deliver: "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow." Relevant: Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional. Time-bound: ⟨date⟩ 3. Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points. [source: JFM responsibility (P1)] Specific: Deliver: "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow." Relevant: Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional. Time-bound: ⟨date⟩ 4. Refines visual design skills by asking questions of senior designers and applying their feedback. [source: JFM responsibility (P1)] Specific: Deliver: "Refines visual design skills by asking questions of senior designers and applying their feedback." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow." Relevant: Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional. Time-bound: ⟨date⟩ 5. Reports back on assigned tasks and progress to the designers guiding the work. [source: JFM responsibility (P1)] Specific: Deliver: "Reports back on assigned tasks and progress to the designers guiding the work." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow." Relevant: Advances the Product Designer (UI/UX Designer) · Product Designer (UI/UX Designer) mandate for a P1 — Entry-Level Professional. Time-bound: ⟨date⟩
OKRs
Objectives from this level's core outputs; key results only where a real dimension or capability backs them.
JFM responsibility (P1)
Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers."
- Evidence at this level's scope bar: "Own tasks within a defined component" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P1)
Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow."
- Evidence at this level's autonomy bar: "Close supervision; work reviewed frequently" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P1)
Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points."
- Evidence at this level's complexity bar: "Routine problems with known solutions" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P1)
Refines visual design skills by asking questions of senior designers and applying their feedback.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Refines visual design skills by asking questions of senior designers and applying their feedback."
- Evidence at this level's impact bar: "Own deliverables" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P1)
Reports back on assigned tasks and progress to the designers guiding the work.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Reports back on assigned tasks and progress to the designers guiding the work."
- Evidence at this level's decision rights bar: "Few independent decisions; escalates the rest" — ⟨target⟩ by ⟨date⟩
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Objective 1: Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers. [source: JFM responsibility (P1)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers." KR2. Evidence at this level's scope bar: "Own tasks within a defined component" — ⟨target⟩ by ⟨date⟩ Objective 2: Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow. [source: JFM responsibility (P1)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow." KR2. Evidence at this level's autonomy bar: "Close supervision; work reviewed frequently" — ⟨target⟩ by ⟨date⟩ Objective 3: Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points. [source: JFM responsibility (P1)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points." KR2. Evidence at this level's complexity bar: "Routine problems with known solutions" — ⟨target⟩ by ⟨date⟩ Objective 4: Refines visual design skills by asking questions of senior designers and applying their feedback. [source: JFM responsibility (P1)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Refines visual design skills by asking questions of senior designers and applying their feedback." KR2. Evidence at this level's impact bar: "Own deliverables" — ⟨target⟩ by ⟨date⟩ Objective 5: Reports back on assigned tasks and progress to the designers guiding the work. [source: JFM responsibility (P1)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Reports back on assigned tasks and progress to the designers guiding the work." KR2. Evidence at this level's decision rights bar: "Few independent decisions; escalates the rest" — ⟨target⟩ by ⟨date⟩
MBO areas
Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.
| Area | Standard | Target | Due |
|---|---|---|---|
| Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers. | Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." | ⟨target⟩ | ⟨date⟩ |
| Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow. | Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." | ⟨target⟩ | ⟨date⟩ |
| Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points. | Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." | ⟨target⟩ | ⟨date⟩ |
| Refines visual design skills by asking questions of senior designers and applying their feedback. | Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." | ⟨target⟩ | ⟨date⟩ |
| Reports back on assigned tasks and progress to the designers guiding the work. | Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." | ⟨target⟩ | ⟨date⟩ |
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1. Area: Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers. [source: JFM responsibility (P1) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." Target: ⟨target⟩ Due: ⟨date⟩ 2. Area: Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow. [source: JFM responsibility (P1) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." Target: ⟨target⟩ Due: ⟨date⟩ 3. Area: Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points. [source: JFM responsibility (P1) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." Target: ⟨target⟩ Due: ⟨date⟩ 4. Area: Refines visual design skills by asking questions of senior designers and applying their feedback. [source: JFM responsibility (P1) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." Target: ⟨target⟩ Due: ⟨date⟩ 5. Area: Reports back on assigned tasks and progress to the designers guiding the work. [source: JFM responsibility (P1) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers." Target: ⟨target⟩ Due: ⟨date⟩
Scorecard
Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.
Internal process
- "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers."→ ⟨target⟩ by ⟨date⟩
- "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow."→ ⟨target⟩ by ⟨date⟩
- "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points."→ ⟨target⟩ by ⟨date⟩
- "Refines visual design skills by asking questions of senior designers and applying their feedback."→ ⟨target⟩ by ⟨date⟩
- "Reports back on assigned tasks and progress to the designers guiding the work."→ ⟨target⟩ by ⟨date⟩
Role calibration
- Meets the scope bar: "Own tasks within a defined component"→ ⟨target⟩ by ⟨date⟩
- Meets the autonomy bar: "Close supervision; work reviewed frequently"→ ⟨target⟩ by ⟨date⟩
- Meets the complexity bar: "Routine problems with known solutions"→ ⟨target⟩ by ⟨date⟩
- Meets the impact bar: "Own deliverables"→ ⟨target⟩ by ⟨date⟩
- Meets the decision rights bar: "Few independent decisions; escalates the rest"→ ⟨target⟩ by ⟨date⟩
- Meets the leadership bar: "None — building the craft"→ ⟨target⟩ by ⟨date⟩
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Internal process - "Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P1)] - "Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P1)] - "Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P1)] - "Refines visual design skills by asking questions of senior designers and applying their feedback." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P1)] - "Reports back on assigned tasks and progress to the designers guiding the work." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P1)] Role calibration - Meets the scope bar: "Own tasks within a defined component" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Scope)] - Meets the autonomy bar: "Close supervision; work reviewed frequently" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Autonomy)] - Meets the complexity bar: "Routine problems with known solutions" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Complexity)] - Meets the impact bar: "Own deliverables" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Impact)] - Meets the decision rights bar: "Few independent decisions; escalates the rest" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Decision rights)] - Meets the leadership bar: "None — building the craft" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Leadership)]