← Product Designer — P2

Goal templates — Product Designer — P2

Product Designer · Product Designer · P2 — Developing Professional

These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.

SMART goals

One row per canon core output / responsibility this level owns.

JFM responsibility (P2)

Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.

Specific
Deliver: "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
Relevant
Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.

Specific
Deliver: "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
Relevant
Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.

Specific
Deliver: "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
Relevant
Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.

Specific
Deliver: "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
Relevant
Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.

Specific
Deliver: "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
Relevant
Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩
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1. Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
   Relevant:    Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

2. Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
   Relevant:    Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

3. Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
   Relevant:    Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

4. Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
   Relevant:    Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

5. Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Moderate complexity; exercises judgment within familiar feature-level contexts and escalates ambiguity to senior designers."
   Relevant:    Advances the Product Designer · Product Designer mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

OKRs

Objectives from this level's core outputs; key results only where a real dimension or capability backs them.

JFM responsibility (P2)

Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."
  • Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."
  • Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."
  • Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."
  • Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."
  • Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩
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Objective 1: Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."
  KR2. Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

Objective 2: Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."
  KR2. Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

Objective 3: Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."
  KR2. Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

Objective 4: Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."
  KR2. Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

Objective 5: Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."
  KR2. Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩

MBO areas

Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.

AreaStandardTargetDue
Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."⟨target⟩⟨date⟩
Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."⟨target⟩⟨date⟩
Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."⟨target⟩⟨date⟩
Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."⟨target⟩⟨date⟩
Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."⟨target⟩⟨date⟩
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1. Area: Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."
   Target:   ⟨target⟩   Due: ⟨date⟩

2. Area: Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."
   Target:   ⟨target⟩   Due: ⟨date⟩

3. Area: Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."
   Target:   ⟨target⟩   Due: ⟨date⟩

4. Area: Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."
   Target:   ⟨target⟩   Due: ⟨date⟩

5. Area: Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies knowledge of core design methods and tools — wireframing, prototyping, and design-system components in Figma — to conventional, well-defined feature tasks."
   Target:   ⟨target⟩   Due: ⟨date⟩

Scorecard

Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.

Internal process

  • "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."→ ⟨target⟩ by ⟨date⟩
  • "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."→ ⟨target⟩ by ⟨date⟩
  • "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."→ ⟨target⟩ by ⟨date⟩
  • "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."→ ⟨target⟩ by ⟨date⟩
  • "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."→ ⟨target⟩ by ⟨date⟩

Role calibration

  • Meets the scope bar: "Defined deliverables / small features"→ ⟨target⟩ by ⟨date⟩
  • Meets the autonomy bar: "General supervision; reviewed at milestones"→ ⟨target⟩ by ⟨date⟩
  • Meets the complexity bar: "Some non-routine problems; applies established patterns"→ ⟨target⟩ by ⟨date⟩
  • Meets the impact bar: "Own and immediate-team deliverables"→ ⟨target⟩ by ⟨date⟩
  • Meets the decision rights bar: "Routine technical choices within guidance"→ ⟨target⟩ by ⟨date⟩
  • Meets the leadership bar: "May guide interns"→ ⟨target⟩ by ⟨date⟩
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Internal process
  - "Owns smaller, simpler pieces of a project — typically a single feature — producing low- and high-fidelity wireframes and prototypes in Figma to test layouts before build."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Executes assigned visual and interaction design tasks alongside senior designers, gaining exposure to the full product lifecycle while waiting for direction on what to work on next."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Conducts straightforward discovery activities such as competitive benchmarking under guidance, documenting findings for the team."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Applies established design-system components and Figma Auto Layout to maintain UI and brand consistency across screens."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Articulates basic design decisions to the immediate design team and incorporates feedback into revisions; may mentor incoming junior designers on tooling."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]

Role calibration
  - Meets the scope bar: "Defined deliverables / small features"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Scope)]
  - Meets the autonomy bar: "General supervision; reviewed at milestones"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Autonomy)]
  - Meets the complexity bar: "Some non-routine problems; applies established patterns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Complexity)]
  - Meets the impact bar: "Own and immediate-team deliverables"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Impact)]
  - Meets the decision rights bar: "Routine technical choices within guidance"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Decision rights)]
  - Meets the leadership bar: "May guide interns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Leadership)]