Goal templates — Product & Experience Design — P6
Product & Experience Design · Product & Experience Design · P6 — Principal Professional
These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.
SMART goals
One row per canon core output / responsibility this level owns.
JFM responsibility (P6)
Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products.
- Specific
- Deliver: "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P6)
Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence.
- Specific
- Deliver: "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P6)
Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product.
- Specific
- Deliver: "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P6)
Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need.
- Specific
- Deliver: "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P6)
Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization.
- Specific
- Deliver: "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional.
- Time-bound
- ⟨date⟩
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1. Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products. [source: JFM responsibility (P6)] Specific: Deliver: "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional. Time-bound: ⟨date⟩ 2. Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence. [source: JFM responsibility (P6)] Specific: Deliver: "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional. Time-bound: ⟨date⟩ 3. Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product. [source: JFM responsibility (P6)] Specific: Deliver: "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional. Time-bound: ⟨date⟩ 4. Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need. [source: JFM responsibility (P6)] Specific: Deliver: "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional. Time-bound: ⟨date⟩ 5. Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization. [source: JFM responsibility (P6)] Specific: Deliver: "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Visionary, field-shaping problem-solving; autonomously identifies and drives solutions across the design group with full independence." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P6 — Principal Professional. Time-bound: ⟨date⟩
OKRs
Objectives from this level's core outputs; key results only where a real dimension or capability backs them.
JFM responsibility (P6)
Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products."
- Evidence at this level's scope bar: "Organization-wide architecture and the hardest problems" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P6)
Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence."
- Evidence at this level's autonomy bar: "Defines direction; minimal oversight" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P6)
Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product."
- Evidence at this level's complexity bar: "Strategic, open-ended problems shaping the technical future" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P6)
Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need."
- Evidence at this level's impact bar: "Organization-wide" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P6)
Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization."
- Evidence at this level's decision rights bar: "Sets technical strategy for a major area" — ⟨target⟩ by ⟨date⟩
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Objective 1: Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products. [source: JFM responsibility (P6)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products." KR2. Evidence at this level's scope bar: "Organization-wide architecture and the hardest problems" — ⟨target⟩ by ⟨date⟩ Objective 2: Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence. [source: JFM responsibility (P6)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence." KR2. Evidence at this level's autonomy bar: "Defines direction; minimal oversight" — ⟨target⟩ by ⟨date⟩ Objective 3: Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product. [source: JFM responsibility (P6)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product." KR2. Evidence at this level's complexity bar: "Strategic, open-ended problems shaping the technical future" — ⟨target⟩ by ⟨date⟩ Objective 4: Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need. [source: JFM responsibility (P6)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need." KR2. Evidence at this level's impact bar: "Organization-wide" — ⟨target⟩ by ⟨date⟩ Objective 5: Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization. [source: JFM responsibility (P6)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization." KR2. Evidence at this level's decision rights bar: "Sets technical strategy for a major area" — ⟨target⟩ by ⟨date⟩
MBO areas
Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.
| Area | Standard | Target | Due |
|---|---|---|---|
| Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products. | Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." | ⟨target⟩ | ⟨date⟩ |
| Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence. | Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." | ⟨target⟩ | ⟨date⟩ |
| Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product. | Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." | ⟨target⟩ | ⟨date⟩ |
| Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need. | Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." | ⟨target⟩ | ⟨date⟩ |
| Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization. | Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." | ⟨target⟩ | ⟨date⟩ |
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1. Area: Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products. [source: JFM responsibility (P6) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." Target: ⟨target⟩ Due: ⟨date⟩ 2. Area: Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence. [source: JFM responsibility (P6) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." Target: ⟨target⟩ Due: ⟨date⟩ 3. Area: Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product. [source: JFM responsibility (P6) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." Target: ⟨target⟩ Due: ⟨date⟩ 4. Area: Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need. [source: JFM responsibility (P6) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." Target: ⟨target⟩ Due: ⟨date⟩ 5. Area: Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization. [source: JFM responsibility (P6) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies field-shaping design expertise to organization-wide or domain-defining work, designing and rationalizing the most foundational systems and owning design roadmaps and budgets." Target: ⟨target⟩ Due: ⟨date⟩
Scorecard
Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.
Internal process
- "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products."→ ⟨target⟩ by ⟨date⟩
- "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence."→ ⟨target⟩ by ⟨date⟩
- "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product."→ ⟨target⟩ by ⟨date⟩
- "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need."→ ⟨target⟩ by ⟨date⟩
- "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization."→ ⟨target⟩ by ⟨date⟩
Role calibration
- Meets the scope bar: "Organization-wide architecture and the hardest problems"→ ⟨target⟩ by ⟨date⟩
- Meets the autonomy bar: "Defines direction; minimal oversight"→ ⟨target⟩ by ⟨date⟩
- Meets the complexity bar: "Strategic, open-ended problems shaping the technical future"→ ⟨target⟩ by ⟨date⟩
- Meets the impact bar: "Organization-wide"→ ⟨target⟩ by ⟨date⟩
- Meets the decision rights bar: "Sets technical strategy for a major area"→ ⟨target⟩ by ⟨date⟩
- Meets the leadership bar: "Recognized authority; multiplies many teams"→ ⟨target⟩ by ⟨date⟩
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Internal process - "Operates at the strategic level on organization-wide or domain-defining design work, designing and rationalizing the most foundational systems used across products." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P6)] - "Autonomously identifies new problems and opportunities and drives impactful solutions across the design group with full independence." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P6)] - "Acts as a force multiplier for the entire design group, raising the bar and challenging both the team and the product." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P6)] - "Creates product design roadmaps and manages budgets across projects, ensuring teams have the systems, tooling, and direction they need." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P6)] - "Generates and implements strategic design thinking within teams, mentoring principal-level peers and shaping recognized design practice across the organization." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P6)] Role calibration - Meets the scope bar: "Organization-wide architecture and the hardest problems" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Scope)] - Meets the autonomy bar: "Defines direction; minimal oversight" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Autonomy)] - Meets the complexity bar: "Strategic, open-ended problems shaping the technical future" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Complexity)] - Meets the impact bar: "Organization-wide" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Impact)] - Meets the decision rights bar: "Sets technical strategy for a major area" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Decision rights)] - Meets the leadership bar: "Recognized authority; multiplies many teams" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Leadership)]