Goal templates — Product & Experience Design — P3
Product & Experience Design · Product & Experience Design · P3 — Mid-Level Professional
These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.
SMART goals
One row per canon core output / responsibility this level owns.
JFM responsibility (P3)
Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones.
- Specific
- Deliver: "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P3)
Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches.
- Specific
- Deliver: "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P3)
Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product.
- Specific
- Deliver: "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P3)
Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners.
- Specific
- Deliver: "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional.
- Time-bound
- ⟨date⟩
JFM responsibility (P3)
Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact.
- Specific
- Deliver: "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact."
- Measurable
- Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
- Achievable
- Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review."
- Relevant
- Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional.
- Time-bound
- ⟨date⟩
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1. Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones. [source: JFM responsibility (P3)] Specific: Deliver: "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional. Time-bound: ⟨date⟩ 2. Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches. [source: JFM responsibility (P3)] Specific: Deliver: "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional. Time-bound: ⟨date⟩ 3. Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product. [source: JFM responsibility (P3)] Specific: Deliver: "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional. Time-bound: ⟨date⟩ 4. Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners. [source: JFM responsibility (P3)] Specific: Deliver: "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional. Time-bound: ⟨date⟩ 5. Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact. [source: JFM responsibility (P3)] Specific: Deliver: "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact." Measurable: Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩. Achievable: Scoped to this level's jfm complexity/problem-solving rubric: "Evaluates a range of identifiable factors to design end-to-end flows; works independently with milestone review." Relevant: Advances the Product & Experience Design · Product & Experience Design mandate for a P3 — Mid-Level Professional. Time-bound: ⟨date⟩
OKRs
Objectives from this level's core outputs; key results only where a real dimension or capability backs them.
JFM responsibility (P3)
Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones."
- Evidence at this level's scope bar: "Features or a sub-system end-to-end" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P3)
Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches."
- Evidence at this level's autonomy bar: "Works independently on standard work; reviewed on the non-standard" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P3)
Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product."
- Evidence at this level's complexity bar: "Diverse problems; adapts existing approaches" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P3)
Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners."
- Evidence at this level's impact bar: "Project / team outcomes" — ⟨target⟩ by ⟨date⟩
JFM responsibility (P3)
Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact.
- From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact."
- Evidence at this level's decision rights bar: "Owns implementation decisions for own scope" — ⟨target⟩ by ⟨date⟩
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Objective 1: Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones. [source: JFM responsibility (P3)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones." KR2. Evidence at this level's scope bar: "Features or a sub-system end-to-end" — ⟨target⟩ by ⟨date⟩ Objective 2: Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches. [source: JFM responsibility (P3)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches." KR2. Evidence at this level's autonomy bar: "Works independently on standard work; reviewed on the non-standard" — ⟨target⟩ by ⟨date⟩ Objective 3: Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product. [source: JFM responsibility (P3)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product." KR2. Evidence at this level's complexity bar: "Diverse problems; adapts existing approaches" — ⟨target⟩ by ⟨date⟩ Objective 4: Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners. [source: JFM responsibility (P3)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners." KR2. Evidence at this level's impact bar: "Project / team outcomes" — ⟨target⟩ by ⟨date⟩ Objective 5: Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact. [source: JFM responsibility (P3)] KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact." KR2. Evidence at this level's decision rights bar: "Owns implementation decisions for own scope" — ⟨target⟩ by ⟨date⟩
MBO areas
Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.
| Area | Standard | Target | Due |
|---|---|---|---|
| Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones. | Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." | ⟨target⟩ | ⟨date⟩ |
| Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches. | Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." | ⟨target⟩ | ⟨date⟩ |
| Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product. | Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." | ⟨target⟩ | ⟨date⟩ |
| Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners. | Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." | ⟨target⟩ | ⟨date⟩ |
| Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact. | Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." | ⟨target⟩ | ⟨date⟩ |
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1. Area: Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones. [source: JFM responsibility (P3) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." Target: ⟨target⟩ Due: ⟨date⟩ 2. Area: Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches. [source: JFM responsibility (P3) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." Target: ⟨target⟩ Due: ⟨date⟩ 3. Area: Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product. [source: JFM responsibility (P3) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." Target: ⟨target⟩ Due: ⟨date⟩ 4. Area: Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners. [source: JFM responsibility (P3) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." Target: ⟨target⟩ Due: ⟨date⟩ 5. Area: Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact. [source: JFM responsibility (P3) — reused, no distinct responsibility content] Standard: Consistent with this level's jfm knowledge-application rubric: "Applies broad product design and design-system expertise across diverse problems, evaluating identifiable user and business factors to select design approaches." Target: ⟨target⟩ Due: ⟨date⟩
Scorecard
Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.
Internal process
- "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones."→ ⟨target⟩ by ⟨date⟩
- "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches."→ ⟨target⟩ by ⟨date⟩
- "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product."→ ⟨target⟩ by ⟨date⟩
- "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners."→ ⟨target⟩ by ⟨date⟩
- "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact."→ ⟨target⟩ by ⟨date⟩
Role calibration
- Meets the scope bar: "Features or a sub-system end-to-end"→ ⟨target⟩ by ⟨date⟩
- Meets the autonomy bar: "Works independently on standard work; reviewed on the non-standard"→ ⟨target⟩ by ⟨date⟩
- Meets the complexity bar: "Diverse problems; adapts existing approaches"→ ⟨target⟩ by ⟨date⟩
- Meets the impact bar: "Project / team outcomes"→ ⟨target⟩ by ⟨date⟩
- Meets the decision rights bar: "Owns implementation decisions for own scope"→ ⟨target⟩ by ⟨date⟩
- Meets the leadership bar: "Mentors juniors informally"→ ⟨target⟩ by ⟨date⟩
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Internal process - "Leads design for diverse product problems with day-to-day independence, planning own work and shipping full flows reviewed at key milestones." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P3)] - "Collaborates with cross-functional teams to refine product design, evaluating identifiable user and business factors to select among design approaches." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P3)] - "Develops and maintains design system components and patterns in Figma, ensuring consistency and reuse across the product." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P3)] - "Coordinates design activities across research, prototyping, and engineering handoff, networking with senior designers and product partners." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P3)] - "Uses analytics (GA4, Mixpanel) and research tooling (Hotjar, Dovetail) alongside qualitative findings to inform design decisions and demonstrate measurable impact." → ⟨target⟩ by ⟨date⟩ [source: JFM responsibility (P3)] Role calibration - Meets the scope bar: "Features or a sub-system end-to-end" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Scope)] - Meets the autonomy bar: "Works independently on standard work; reviewed on the non-standard" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Autonomy)] - Meets the complexity bar: "Diverse problems; adapts existing approaches" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Complexity)] - Meets the impact bar: "Project / team outcomes" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Impact)] - Meets the decision rights bar: "Owns implementation decisions for own scope" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Decision rights)] - Meets the leadership bar: "Mentors juniors informally" → ⟨target⟩ by ⟨date⟩ [source: level dimension (Leadership)]