Goal templates — Management

Marketing Manager (Generalist Marketing) · General · M6 — Vice President

These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.

MBO areas

Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.

Area	Standard	Target	Due
Guiding company-wide marketing strategy	Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"	⟨target⟩	⟨date⟩
Driving innovation in marketing	Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"	⟨target⟩	⟨date⟩
Collaborating with C-suite executives	Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"	⟨target⟩	⟨date⟩

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1. Area: Guiding company-wide marketing strategy  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"
   Target:   ⟨target⟩   Due: ⟨date⟩

2. Area: Driving innovation in marketing  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"
   Target:   ⟨target⟩   Due: ⟨date⟩

3. Area: Collaborating with C-suite executives  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns strategy, budget, and org for a division"
   Target:   ⟨target⟩   Due: ⟨date⟩

Scorecard

Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.

Learning & growth

Proficiency: "Reading Comprehension"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Active Listening"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Speaking"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Critical Thinking"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Active Learning"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Social Perceptiveness"→ ⟨target⟩ by ⟨date⟩

Role calibration

Meets the scope bar: "A major function or division"→ ⟨target⟩ by ⟨date⟩
Meets the autonomy bar: "Accountable for division strategy and outcomes"→ ⟨target⟩ by ⟨date⟩
Meets the complexity bar: "Enterprise priorities and external factors"→ ⟨target⟩ by ⟨date⟩
Meets the impact bar: "Division-wide / organization-wide"→ ⟨target⟩ by ⟨date⟩
Meets the decision rights bar: "Owns strategy, budget, and org for a division"→ ⟨target⟩ by ⟨date⟩
Meets the leadership bar: "Leads the leadership of a division"→ ⟨target⟩ by ⟨date⟩

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Learning & growth
  - Proficiency: "Reading Comprehension"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Active Listening"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Speaking"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Critical Thinking"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Active Learning"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Social Perceptiveness"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]

Role calibration
  - Meets the scope bar: "A major function or division"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Scope)]
  - Meets the autonomy bar: "Accountable for division strategy and outcomes"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Autonomy)]
  - Meets the complexity bar: "Enterprise priorities and external factors"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Complexity)]
  - Meets the impact bar: "Division-wide / organization-wide"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Impact)]
  - Meets the decision rights bar: "Owns strategy, budget, and org for a division"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Decision rights)]
  - Meets the leadership bar: "Leads the leadership of a division"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Leadership)]