JobFrame · MARKET1.BRANDMAN930F.M1
Marketing Strategy & Management · Brand Management
M1 · M1 — Manager (Team Lead)
Median pay · United States
$90,905
$71,413 – $115,716 · USD · annual
Median pay
$90,905
$71,413–$115,716
Level
M1
Super-function
marketing
Demand-heat
moderate
6.6% growth
Summary
Brand Management focuses on designing, building, and protecting brand equity—defining brand positioning and strategy from consumer insights, managing brand portfolios for long-term sales/profit, directing creative execution across channels, and operating the brand with P&L accountability. Distinct from sibling focuses such as Product Marketing (go-to-market and product positioning), Digital/Performance Marketing (channel execution and conversion), and Marketing Communications/PR (corporate messaging and media relations), this focus owns the brand's strategic equity and portfolio health.
This level — M1 M1 — Manager (Team Lead)
Front-line people manager of a single team; owns delivery, coaching, and execution.
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Compensation
Observed BLS OEWS market pay for every occupation, dated and sourced — the universal job → pay join key.
$258 · $79/mo · $790/yr
Modeled market pay (base + bonus/TCC/equity/TDC) from the combined survey-blend equation, for this Job × Level grid.
$490 · $149/mo · $1,490/yr
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