Goal templates — Senior Marketing Manager

General Marketing · General · M3 — Senior Manager

These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.

MBO areas

Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.

Area	Standard	Target	Due
Develop and validate long-term marketing plans	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩
Own substantial marketing budgets	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩
Oversee major campaigns	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩
Manage a team of M1/M2-level marketers	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩
Partner with cross-functional teams	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩
Define channel strategy	Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"	⟨target⟩	⟨date⟩

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1. Area: Develop and validate long-term marketing plans  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

2. Area: Own substantial marketing budgets  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

3. Area: Oversee major campaigns  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

4. Area: Manage a team of M1/M2-level marketers  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

5. Area: Partner with cross-functional teams  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

6. Area: Define channel strategy  [source: responsibility (component)]
   Standard: Consistent with this level's decision rights: "Owns goals, budget input, and people decisions across teams"
   Target:   ⟨target⟩   Due: ⟨date⟩

Scorecard

Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.

Learning & growth

Proficiency: "Reading Comprehension"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Active Listening"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Speaking"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Critical Thinking"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Writing"→ ⟨target⟩ by ⟨date⟩
Proficiency: "Judgment and Decision Making"→ ⟨target⟩ by ⟨date⟩

Role calibration

Meets the scope bar: "Multiple teams or a sub-function"→ ⟨target⟩ by ⟨date⟩
Meets the autonomy bar: "Sets goals within functional strategy"→ ⟨target⟩ by ⟨date⟩
Meets the complexity bar: "Multi-team execution and resourcing trade-offs"→ ⟨target⟩ by ⟨date⟩
Meets the impact bar: "Sub-function outcomes"→ ⟨target⟩ by ⟨date⟩
Meets the decision rights bar: "Owns goals, budget input, and people decisions across teams"→ ⟨target⟩ by ⟨date⟩
Meets the leadership bar: "Manages managers and/or several teams"→ ⟨target⟩ by ⟨date⟩

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Learning & growth
  - Proficiency: "Reading Comprehension"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Active Listening"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Speaking"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Critical Thinking"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Writing"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]
  - Proficiency: "Judgment and Decision Making"  →  ⟨target⟩ by ⟨date⟩   [source: O*NET skill (MF-118 KSA)]

Role calibration
  - Meets the scope bar: "Multiple teams or a sub-function"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Scope)]
  - Meets the autonomy bar: "Sets goals within functional strategy"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Autonomy)]
  - Meets the complexity bar: "Multi-team execution and resourcing trade-offs"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Complexity)]
  - Meets the impact bar: "Sub-function outcomes"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Impact)]
  - Meets the decision rights bar: "Owns goals, budget input, and people decisions across teams"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Decision rights)]
  - Meets the leadership bar: "Manages managers and/or several teams"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Leadership)]