← Demand Generation — P2

Goal templates — Demand Generation — P2

Demand Generation & Growth Marketing · Demand Generation · P2 — Developing Professional

These are canon-derived frames, not advice: every line is either verbatim JobFrame canon text or a fixed template wrapping it. ⟨target⟩ / ⟨baseline⟩ / ⟨date⟩ are placeholders for the manager to fill in. Nothing here is generated by AI — rows are omitted, never invented, when the canon lacks the underlying field.

SMART goals

One row per canon core output / responsibility this level owns.

JFM responsibility (P2)

Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.

Specific
Deliver: "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
Relevant
Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.

Specific
Deliver: "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
Relevant
Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.

Specific
Deliver: "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
Relevant
Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.

Specific
Deliver: "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
Relevant
Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩

JFM responsibility (P2)

Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.

Specific
Deliver: "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."
Measurable
Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
Achievable
Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
Relevant
Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
Time-bound
⟨date⟩
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1. Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
   Relevant:    Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

2. Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
   Relevant:    Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

3. Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
   Relevant:    Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

4. Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
   Relevant:    Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

5. Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.  [source: JFM responsibility (P2)]
   Specific:    Deliver: "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."
   Measurable:  Move the metric this drives from ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩.
   Achievable:  Scoped to this level's jfm complexity/problem-solving rubric: "Exercises moderate judgment optimizing nurture workflows and A/B tests, evaluating familiar performance variables."
   Relevant:    Advances the Demand Generation & Growth Marketing · Demand Generation mandate for a P2 — Developing Professional.
   Time-bound:  ⟨date⟩

OKRs

Objectives from this level's core outputs; key results only where a real dimension or capability backs them.

JFM responsibility (P2)

Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."
  • Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."
  • Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."
  • Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."
  • Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

JFM responsibility (P2)

Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.

  • From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."
  • Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩
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Objective 1: Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."
  KR2. Evidence at this level's scope bar: "Defined deliverables / small features" — ⟨target⟩ by ⟨date⟩

Objective 2: Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."
  KR2. Evidence at this level's autonomy bar: "General supervision; reviewed at milestones" — ⟨target⟩ by ⟨date⟩

Objective 3: Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."
  KR2. Evidence at this level's complexity bar: "Some non-routine problems; applies established patterns" — ⟨target⟩ by ⟨date⟩

Objective 4: Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."
  KR2. Evidence at this level's impact bar: "Own and immediate-team deliverables" — ⟨target⟩ by ⟨date⟩

Objective 5: Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.  [source: JFM responsibility (P2)]
  KR1. From ⟨baseline⟩ to ⟨target⟩ by ⟨date⟩ — tied to: "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."
  KR2. Evidence at this level's decision rights bar: "Routine technical choices within guidance" — ⟨target⟩ by ⟨date⟩

MBO areas

Key result areas from this level's responsibilities, each with a standard grounded in the canon leveling rubric where one exists.

AreaStandardTargetDue
Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."⟨target⟩⟨date⟩
Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."⟨target⟩⟨date⟩
Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."⟨target⟩⟨date⟩
Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."⟨target⟩⟨date⟩
Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."⟨target⟩⟨date⟩
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1. Area: Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."
   Target:   ⟨target⟩   Due: ⟨date⟩

2. Area: Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."
   Target:   ⟨target⟩   Due: ⟨date⟩

3. Area: Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."
   Target:   ⟨target⟩   Due: ⟨date⟩

4. Area: Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."
   Target:   ⟨target⟩   Due: ⟨date⟩

5. Area: Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA.  [source: JFM responsibility (P2) — reused, no distinct responsibility content]
   Standard: Consistent with this level's jfm knowledge-application rubric: "Applies working knowledge of marketing automation, campaign execution, and lead management to conventional demand gen tasks in familiar contexts."
   Target:   ⟨target⟩   Due: ⟨date⟩

Scorecard

Only perspectives with real canon backing are shown — no Financial or Customer perspective, since nothing in the canon grounds business-financial or customer measures for a role alone.

Internal process

  • "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."→ ⟨target⟩ by ⟨date⟩
  • "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."→ ⟨target⟩ by ⟨date⟩
  • "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."→ ⟨target⟩ by ⟨date⟩
  • "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."→ ⟨target⟩ by ⟨date⟩
  • "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."→ ⟨target⟩ by ⟨date⟩

Role calibration

  • Meets the scope bar: "Defined deliverables / small features"→ ⟨target⟩ by ⟨date⟩
  • Meets the autonomy bar: "General supervision; reviewed at milestones"→ ⟨target⟩ by ⟨date⟩
  • Meets the complexity bar: "Some non-routine problems; applies established patterns"→ ⟨target⟩ by ⟨date⟩
  • Meets the impact bar: "Own and immediate-team deliverables"→ ⟨target⟩ by ⟨date⟩
  • Meets the decision rights bar: "Routine technical choices within guidance"→ ⟨target⟩ by ⟨date⟩
  • Meets the leadership bar: "May guide interns"→ ⟨target⟩ by ⟨date⟩
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Internal process
  - "Designs and implements targeted multi-channel campaigns (email, paid social, PPC) autonomously within established demand generation playbooks."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Analyzes campaign data to identify trends and optimizes lead nurturing workflows and A/B tests in the marketing automation platform."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Manages day-to-day marketing automation and lead management processes, including list segmentation and MQL routing in HubSpot/Marketo and Salesforce."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Builds reporting frameworks in Excel and Tableau to communicate campaign performance to marketing stakeholders."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]
  - "Coordinates with sales on lead handoff, applying defined MQL/SQL criteria, and mentors junior specialists on tooling and campaign QA."  →  ⟨target⟩ by ⟨date⟩   [source: JFM responsibility (P2)]

Role calibration
  - Meets the scope bar: "Defined deliverables / small features"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Scope)]
  - Meets the autonomy bar: "General supervision; reviewed at milestones"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Autonomy)]
  - Meets the complexity bar: "Some non-routine problems; applies established patterns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Complexity)]
  - Meets the impact bar: "Own and immediate-team deliverables"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Impact)]
  - Meets the decision rights bar: "Routine technical choices within guidance"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Decision rights)]
  - Meets the leadership bar: "May guide interns"  →  ⟨target⟩ by ⟨date⟩   [source: level dimension (Leadership)]