Product Designer (UI/UX Designer) — P2
PRODUC6.PRODUCTDECFB.P2
Designs end-to-end user experiences and interfaces for digital products, spanning user research, information architecture, interaction design, wireframing, prototyping, visual design, and design systems. Distinct from Visual/Graphic Design (focused on brand assets and communication) and from UX Research (focused purely on research methods) — this focus owns the full product design process and connects user needs to product strategy and measurable business outcomes.
Designs end-to-end user experiences and interfaces for digital products, spanning user research, information architecture, interaction design, wireframing, prototyping, visual design, and design systems. Distinct from Visual/Graphic Design (focused on brand assets and communication) and from UX Research (focused purely on research methods) — this focus owns the full product design process and connects user needs to product strategy and measurable business outcomes.
Focus — Product Designer (UI/UX Designer)
Designs end-to-end user experiences and interfaces for digital products, spanning user research, information architecture, interaction design, wireframing, prototyping, visual design, and design systems. Distinct from Visual/Graphic Design (focused on brand assets and communication) and from UX Research (focused purely on research methods) — this focus owns the full product design process and connects user needs to product strategy and measurable business outcomes.
Responsibilities by level
What this person actually does at each level on the professional track — escalating scope, not one generic blob. Your level is highlighted.
- Executes scoped, lower-ambiguity design tasks under the direct supervision of more senior and mid-level designers.
- Sketches ideas and creates wireframes and simple mockups in Figma or Sketch for assigned portions of a product flow.
- Works closely with Product Managers, Engineers, Researchers, and Data Scientists to identify and analyze user needs and pain points.
- Refines visual design skills by asking questions of senior designers and applying their feedback.
- Reports back on assigned tasks and progress to the designers guiding the work.
- Operates with more autonomy and owns fuller product flows of average to higher complexity.
- Executes all parts of the design process from wireframing through prototyping (Framer, ProtoPie, InVision) and visual design.
- Conducts typical discovery and validation research, including competitive benchmarking and A/B testing (Maze, UserTesting, Optimal Workshop).
- Articulates design decisions and the rationale behind them to the product team.
- Makes important design calls without much guidance within defined product procedures.
- Owns complex design initiatives end-to-end on a single high-complexity product or flow, from discovery through delivery.
- Translates user insights into product strategy and discovers user problems to solve, pitching them for prioritization.
- Delivers wireframes, prototypes, and UX specs that drive measurable improvements, instrumenting outcomes with GA4, Mixpanel, or Hotjar.
- Sits with developers during implementation and understands the technical details of the build.
- Guides and mentors junior designers and coordinates design activities within an initiative.
- Leads design across multiple products or high-complexity product areas, selecting methods and approaches for the team.
- Builds and implements design systems with reusable components, maintaining them in Storybook and Zeroheight.
- Understands business metrics and uses design decisions to deliberately affect them, communicating user-centered rationale to stakeholders.
- Owns the technical handoff — produces UX specs, ensures accessibility (WCAG) conformance, and partners with engineering on implementation.
- Mentors mid-level and junior designers and may lead the design portion of cross-functional projects.
- Acts as the lead/staff design authority for a major product area, reducing the scope, complexity, and ambiguity of the most challenging design initiatives.
- Designs and rationalizes foundational systems that underpin an entire product area, setting design patterns others extend.
- Shapes product strategy through validated insights and connects design opportunities to business outcomes within the product area.
- Pairs with product and engineering leads as a design spokesperson, influencing product direction with high independence.
- Continues doing detailed craft work and generating new UX design ideas while raising the design bar for the area.
- Works at the group level, pairing with cross-functional group leaders to maintain deep context of the entire product and competition.
- Contributes to group product strategy and drives product vision across multiple teams.
- Creates product roadmaps and manages budgets across projects within the group.
- Shapes product strategy at the company level through validated insights while still generating foundational design work.
- Acts as a force multiplier across the group — providing high-level mentorship to senior designers and elevating the design practice company-wide.
Level guidelines
The universal leveling rubric applied to this function — how scope, complexity, collaboration, and experience step up across levels.
| Level | Knowledge & Application | Complexity & Problem Solving | Collaboration & Interaction | Typical Degree & Years |
|---|---|---|---|---|
| P1 | Applies foundational design skills — sketching, wireframing, and simple mockups — using standard tools like Figma and Sketch under detailed instruction. Builds visual design fundamentals by observing and questioning senior designers. | Handles routine, well-scoped design problems with standard answers, such as a single screen or component within a defined flow. | Works directly under senior and mid-level designers and participates in stable internal relationships with Product Managers, Engineers, Researchers, and Data Scientists to surface user needs. | 0–1 years; new graduate, bootcamp graduate, or intern. |
| P2 | Executes all parts of the design process — wireframing, prototyping (Framer, ProtoPie, InVision), visual design, and validation research (Maze, UserTesting) — applying conventional methods to product flows of average to higher complexity. | Exercises judgment in familiar product contexts, conducting competitive benchmarking and A/B testing and making important calls without much guidance. | Builds productive project relationships across the product team and articulates design decisions and rationale to peers. | 2+ years with a BA, or an MS/PhD with no prior experience. |
| P3 | Applies the full design toolkit independently on a single complex initiative end-to-end, translating user insights into product strategy and producing UX specs that drive measurable improvements tracked in GA4, Mixpanel, or Hotjar. | Evaluates identifiable factors to discover user problems, pitch them for prioritization, and own a complex initiative from discovery through delivery on one high-complexity product or flow. | Networks with senior professionals, sits with developers during implementation, mentors junior designers, and coordinates design activities within an initiative. | 5+ years (BA), 3 years (MA), or PhD without experience. |
| P4 | Brings in-depth expertise in design systems and business-metric-driven design, building and maintaining reusable component systems (Storybook, Zeroheight) and selecting methods spanning multiple product areas. Owns accessibility conformance and technical handoff. | Performs in-depth analysis of complex variables, deliberately using design decisions to move business metrics across multiple product areas — a scope step up from P3's single-initiative ownership. | Coordinates across groups, communicates user-centered rationale to stakeholders, influences design decisions, and may lead the design portion of cross-functional projects while mentoring others. | 8+ years, often with graduate education. |
| P5 | Applies expert-level mastery as the lead/staff designer for a major product area, designing and rationalizing the foundational systems others extend, handling intangibles and reducing ambiguity on the hardest initiatives while retaining hands-on craft. | Solves strategic, high-ambiguity problems with high independence, shaping product strategy through validated insights and connecting design opportunities to business outcomes within the product area — distinct from P4's multi-product execution by the breadth of ambiguity reduced and the area-level pattern-setting. | Builds influential networks within the company, pairs with product and engineering leads as a design spokesperson, and influences product direction for the area. | 12+ years, extensive design expertise. |
| P6 | Operates as a principal design authority at the group level, maintaining deep context of the entire product and competition and shaping company-level product strategy through validated insights — distinct from P5 by spanning the whole group rather than a single area, and by owning roadmaps and budgets. | Applies visionary, group- and company-spanning problem-solving across multiple teams, driving product vision, creating roadmaps, managing budgets, and resolving the most foundational and ambiguous design challenges. | Pairs with cross-functional group leaders, drives group product strategy, and acts as a force multiplier by providing high-level mentorship that elevates senior designers and the company-wide design practice. | 15+ years; principal-level design expert, often with broad cross-functional leadership. |
Skills
Focus-specific skills the role applies — the relevance layer beyond the occupational base.
- Wireframing
- Creating low-fidelity layouts to map out structure and flow of interfaces.
- Prototyping
- Building interactive prototypes ranging from low to high fidelity to test designs.
- Visual design
- Applying layout, typography, color theory, motion principles, and visual hierarchy.
- User research
- Conducting discovery and validation research including usability testing and A/B testing.
- Interaction design
- Designing how users interact with digital products and interfaces.
- Information architecture
- Structuring and organizing content and navigation for usability.
- Design systems
- Building, extending, and contributing to reusable component systems.
- Accessibility
- Ensuring products are inclusive and adhere to WCAG guidelines and platform standards.
- Stakeholder management
- Communicating design rationale and aligning with business goals and stakeholders.
- Product strategy
- Translating user insights into product direction and connecting design to business outcomes.
- Coding awareness
- Understanding how code works to collaborate with developers (useful but not required).
- Figma
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Sketch
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Adobe XD
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Framer
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- InVision
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Principle
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- ProtoPie
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Origami Studio
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Axure
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Maze
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- UserTesting
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Hotjar
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Dovetail
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Optimal Workshop
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Storybook
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Zeroheight
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- GA4
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
- Mixpanel
- Uses this tool/technology effectively during the delivery of day-to-day tasks.
Provenance
The evidence base behind this profile — every layer is sourced; quality is scored by an adversarial review panel (1–5; passes at ≥4 on the minimum dimension).
Level — P2 — Developing Professional
Early-career professional; developing skills, handles routine tasks with some independence
- Scope
- Defined deliverables / small features
- Autonomy
- General supervision; reviewed at milestones
- Complexity
- Some non-routine problems; applies established patterns
- Impact
- Own and immediate-team deliverables
- Decision rights
- Routine technical choices within guidance
- Leadership
- May guide interns
- Typical experience
- 1–3 yrs
Adjacent roles
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O*NET / SOC
- code=27-1024source=jfm-factory.resolve