← Canon taxonomy

Compare profiles

Side-by-side leveling, scope, and market pay. Add up to four via ?keys=SWE.GEN.P5,SWE.GEN.P6.

vs
M1
MARKET1.MARKETIN58FE.M1
Marketing Generalist / Management — M1
M2
MARKET1.MARKETIN58FE.M2
Marketing Generalist / Management — M2
M1
MARKET1.BRANDMAN930F.M1
Brand Management — M1
M3
MARKET1.MARKETIN58FE.M3
Marketing Generalist / Management — M3
Market pay$86k ($67k$109k)inherited$110k ($87k$141k)inherited$86k ($67k$109k)inherited$120k ($95k$153k)inherited
LevelM1 · M1 — Manager (Team Lead)M2 · M2 — Manager IIM1 · M1 — Manager (Team Lead)M3 · M3 — Senior Manager
FunctionMarketing Strategy & ManagementMarketing Strategy & ManagementMarketing Strategy & ManagementMarketing Strategy & Management
FocusMarketing Generalist / ManagementMarketing Generalist / ManagementBrand ManagementMarketing Generalist / Management
Typical years3–65–83–68–12
ScopeA single teamAn established team or sub-functionA single teamMultiple teams or a sub-function
AutonomyManages within established goalsOwns planning for the groupManages within established goalsSets goals within functional strategy
ImpactTeam output and healthGroup delivery and developmentTeam output and healthSub-function outcomes
Decision rightsOwns team execution, hiring input, performanceOwns staffing, priorities, performance for the groupOwns team execution, hiring input, performanceOwns goals, budget input, and people decisions across teams