← Canon taxonomy

Compare profiles

Side-by-side leveling, scope, and market pay. Add up to four via ?keys=SWE.GEN.P5,SWE.GEN.P6.

vs
P1
DGM.GEN.P1
Demand Generation Manager P1-P2
P3
DGM.GEN.P3
Demand Generation Manager P3-P4
P5
DGM.GEN.P5
Demand Generation Manager P5-P6
P1
BRAN.GEN.P1
Brand Manager P1–P2
Market pay
LevelP1 · P1 — Entry-Level ProfessionalP3 · P3 — Mid-Level ProfessionalP5 · P5 — Expert ProfessionalP1 · P1 — Entry-Level Professional
FunctionDemand Generation ManagerDemand Generation ManagerDemand Generation ManagerBrand Manager
FocusGeneralGeneralGeneralGeneral
Typical years0–23–58–120–2
ScopeOwn tasks within a defined componentFeatures or a sub-system end-to-endMultiple systems or a technical domainOwn tasks within a defined component
AutonomyClose supervision; work reviewed frequentlyWorks independently on standard work; reviewed on the non-standardSets direction within the domainClose supervision; work reviewed frequently
ImpactOwn deliverablesProject / team outcomesOrg / multi-team outcomesOwn deliverables
Decision rightsFew independent decisions; escalates the restOwns implementation decisions for own scopeAuthority over a technical domainFew independent decisions; escalates the rest